Free tools for small business owners.
The marketing tools we wish we had when we ran a coffee shop. No signup, no email gate, no upsell. Just useful stuff — free forever.
Google Review Email Generator
Polite, effective emails that actually get customers to leave reviews. Pick a tone, add a few details, copy and send.
3 templates · friendly, professional, post-purchase
Instagram Caption Generator
Three caption options with relevant hashtags, tuned for your business type and vibe. Stop staring at the blinking cursor.
12+ business types · 3 tones · auto hashtags
Customer Review SMS Templates
25+ pre-written SMS templates for asking for reviews after a purchase, service, event, or meal. All under 160 characters.
25+ templates · 4 categories · char-counted
Customer Acquisition Cost Calculator
See your real CAC and how it compares to industry benchmarks. Updates as you type.
9 industry benchmarks · shareable result link
Review ROI Calculator
Estimate the extra revenue you'd earn from a higher Google rating. Conservative numbers backed by Harvard research.
monthly + yearly impact
Loyalty Program Idea Generator
Get 5 customized loyalty program ideas tailored to your business type and customer goal.
20 business types · 3 goals
Google Business Profile Audit
12-point checklist to find what's hurting your local search ranking. Saves your progress as you go.
12 checks · localStorage progress
UTM Link Generator
Build properly-tagged campaign URLs in seconds. Copy, paste, track. Saves your last 5 links locally.
17 sources · 12 mediums · history
Viral Coefficient Calculator
K-factor in one number. See if your referral loop will compound — with a 10-cycle growth projection.
K-factor + 10-cycle growth table
SaaS Pricing Comparison
How much would you save switching from Yotpo, Brandbassador, or Aspire? Add up your spend and see the gap.
8 competitors · monthly + yearly savings
Customer Lifetime Value Calculator
What is one customer worth over their lifetime? CLV in 5 seconds + benchmarks for 10 industries.
10 industry benchmarks · CAC ceiling
Conversion Rate Calculator
Visitors in, customers out. See your conversion rate, compare to your industry, and get 6 proven ways to lift it.
10 industry benchmarks · 6 lift tips
Email Subject Line Tester
Score any subject line 0-100. Detects spam triggers, length, urgency, and personalization. Predicts open rate.
score · predicted open rate · suggestions
Hashtag Research Tool
30 categorized hashtags per search. High volume, mid volume, niche, and branded — copy with one click.
30 hashtags · 4 categories · 10 industries
NPS Calculator
Net Promoter Score in seconds. Plus 12 industry benchmarks and 6 ways to actually move the number.
12 benchmarks · interpretation · tips
Marketing Budget Allocator
Drop in your monthly budget. Get a proven split across ads, content, email, tools, and customer perks. Saves locally.
5 channels · adjustable · revenue projection
Break-Even Calculator
Find your break-even point in units and revenue. 4 industry presets pre-fill typical numbers, share-link encodes inputs.
4 industry presets · reactive · shareable
Profit Margin Calculator
Gross and net margin in seconds — compared to typical SMB benchmarks for restaurants, salons, retail, and services.
6 industry benchmarks · gross + net
Social Media ROI Calculator
Are your Instagram hours paying off? Plug in time, customers, and LTV. Get monthly ROI plus 6 ways to improve it.
monthly ROI · breakeven hours · 6 tips
Customer Lifetime Value Calculator
AOV × purchases × years. The simple formula plus benchmarks for 10 SMB industries so you know where you stand.
10 industry benchmarks · simple formula
Marketing Budget Calculator
How much should you spend on marketing? Based on revenue, type, and stage — with a channel-by-channel breakdown.
8 business types · 3 stages · 5 channels
Break-Even on Perks Calculator
If you offer a $10 perk for a referral, how many before you break even on LTV? Plus first-100 projection and LTV:CAC ratio.
LTV:CAC ratio · 100-customer projection
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Want this on autopilot?
These tools are great for one-offs. But if you want review requests, captions, and customer perks running automatically — that's what Social Perks does.