Google Business Profile Checker
A 12-point audit of your Google Business Profile. We'll walk you through what to check and how to fix each one. Progress saves locally.
NAP consistency (Name, Address, Phone)
Why · Mismatched info across the web kills your local rankings.
Fix · Verify your business name, address, and phone match exactly across Google, Yelp, Facebook, your website, and any directories.
Primary category set correctly
Why · Your primary category is the #1 ranking factor for local pack results.
Fix · Pick the most specific category that fits (e.g. 'Italian restaurant' beats just 'Restaurant'). Add up to 9 secondary categories.
Hours are accurate, including holidays
Why · Wrong hours = upset customers and a 'Suggest an edit' from a stranger.
Fix · Double-check regular hours, set special holiday hours in advance, and update for seasonal changes.
Photos uploaded (at least 10 high-quality)
Why · Profiles with 100+ photos get 520% more calls and 2,717% more direction requests.
Fix · Upload exterior, interior, team, products, and food/service shots. Add new photos monthly.
Logo and cover photo set
Why · These are the first thing customers see in search results.
Fix · Upload a square logo (250×250px+) and a wide cover photo (1080×608px+). Both should look great at small sizes.
Business description filled out (750 chars)
Why · Your description appears in 'About' and contributes to keyword relevance.
Fix · Write a 600–750 character description that includes your main service, location, and what makes you different. No URLs or HTML.
Services or products listed with prices
Why · Customers want to know what you offer and what it costs before they call.
Fix · Add at least 5 services or products with descriptions. Include prices where possible.
Posting weekly Google Posts
Why · Posts boost engagement and signal to Google that you're active.
Fix · Publish a Post every 7 days — events, offers, news, or product highlights. Posts older than 7 days stop showing prominently.
Q&A populated with common questions
Why · Anyone can answer questions on your profile — including your competitors.
Fix · Pre-populate 5–10 common questions yourself with thorough answers. Get email alerts for new questions.
Review volume (50+ reviews)
Why · More reviews = higher trust + higher rankings. 50+ is the threshold most customers expect.
Fix · Ask every happy customer for a review. Use a short link (g.page/r/...) to make it one-click.
Responding to all reviews (positive AND negative)
Why · Response rate is a known local ranking factor and shows you care.
Fix · Respond to every review within 48 hours. Thank positives, acknowledge and offer to fix negatives offline.
Messaging enabled and monitored
Why · Messaging makes it easy for customers to reach you without calling.
Fix · Turn on messaging in Google Business Profile, set an auto-welcome message, and respond within 24 hours (Google demotes slow responders).
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