How to get Facebook reviews
What you'll learn
- →How Facebook Recommendations differ from stars
- →How to enable reviews on your Page
- →Where to embed Recommendations as social proof
- →How to ask without sounding salesy
Before you start
- □A Facebook Page (not a personal profile)
- □Admin access to the Page
Facebook quietly replaced star ratings with Recommendations — a yes/no thumbs-up system with a written component. The good news: Recommendations show up in Marketplace, Search, and friends' feeds, making them more social than Google reviews. Here's how to play the new system.
The steps
- Step 01
Enable Reviews/Recommendations on your Page
Go to Page Settings → Templates and Tabs → make sure 'Reviews' is enabled and visible. Without this step, customers literally cannot review you.
Common mistakeAssuming the tab is on by default. New Pages often ship with it disabled. - Step 02
Write a compelling Page description with keywords
Reviews surface in search. A Page with 'best wood-fired pizza in Austin' in the bio will pull better recommendations than a generic 'Italian restaurant'.
- Step 03
Ask after a positive in-person moment
When a customer compliments you in real life, say: 'You just made my day — would you mind sharing that on our Facebook page? Takes 30 seconds.' Most will.
- Step 04
Send a single Messenger broadcast (if allowed)
If customers messaged you in the last 24 hours, you can reply with a thank-you and a soft review ask. Outside that window, you can't broadcast.
Common mistakeMass-messaging unrelated followers. Facebook will rate-limit your Page. - Step 05
Embed top recommendations on your website
Use Facebook's embed code to pull 3–5 best recommendations onto your homepage. Social proof from a recognizable platform converts.
- Step 06
Cross-share to your personal network
Ask your personal friends to recommend the business once. These show up to their friends' friends — huge organic reach.
Common questions
+Why don't I see star ratings anymore?
Facebook deprecated stars in 2018 in favor of Recommendations. Old star ratings still count toward your historical score.
+Can I delete a bad recommendation?
Only if it violates Facebook's Community Standards. Otherwise, respond publicly and move on.
+Do Facebook reviews help Google SEO?
Indirectly — they create backlinks and social signals, but they don't show up in Google reviews.
+How many recommendations do I need?
20+ is the threshold where social proof kicks in for most browsers.
+Can I incentivize recommendations?
Facebook is less strict than Google but still prohibits incentivized reviews. Reward the action of reviewing, not the rating.
What to do next
Social Perks turns happy customers into a marketing team. Free 14-day trial. No card required.
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