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CAC Calculator
How much does it cost to land one new customer? Find out in 5 seconds — and see how you stack up against your industry.
Your numbers
Updates as you type.
Good
$50.00per customer
Solid for most local businesses. Worth optimizing your top channel further.
Industry benchmarks
Typical CAC by category. Yours: $50.00.
- Restaurants & cafesHigh repeat visits$50you win
- Salons & spasService-driven loyalty$75you win
- Gyms & fitnessLong sales cycle$100you win
- Retail (local)Foot traffic + impulse$60you win
- Auto servicesHigh-trust referrals$90you win
- Home servicesLead gen heavy$120you win
- E-commerce (DTC)Paid social driven$45above
- Professional servicesLong deal cycle$200you win
- SaaS (SMB)Trial conversion$250you win
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Turn existing customers into your marketing team. Word-of-mouth and referrals are the cheapest acquisition channel — Social Perks runs it on autopilot.