Marketing playbooks for local businesses
Specific, opinionated playbooks for the campaigns that actually move the needle. Ten campaign types crossed with ten industries — 100 playbooks in total, each with a 5-step plan, perk structure, timeline, and the mistakes that kill execution.
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Instagram Giveaway
A time-bound prize-based Instagram contest that requires entrants to follow, tag, and share — converting passive scrollers into followers, tagged content, and walk-in customers.
Google Review Program
A structured ask-and-incentivize program that turns satisfied customers into a steady drip of Google reviews — the single highest-ROI marketing channel for local businesses.
TikTok Content Campaign
A creator-driven TikTok campaign that pays customers and micro-influencers for TikToks featuring your business — the fastest way to get into the For You feed for local search.
Referral Program
A two-sided perk program that rewards existing customers for bringing in new ones — the highest-LTV acquisition channel for any local business.
Loyalty Program
A points-or-visits structured retention program that lifts visit frequency and LTV by 20–40% — the highest-impact retention lever for repeat-visit local businesses.
UGC Campaign
A perk-based program that turns every customer into a content creator — generating a steady stream of authentic photos and videos featuring your business.
Influencer Partnership
A negotiated partnership with one or more local creators to produce high-quality content and drive direct customer flow — the right tool when you need reach with credibility.
Birthday Perk Program
An automated birthday perk that drives a high-emotion, high-conversion customer visit every year — the highest-ROI single-touch email/SMS program in retail.
Check-in Rewards Program
A reward for customers who tag your location on Instagram, TikTok, or Google — converting social check-ins into content distribution and SEO signal.
VIP Customer Program
A tiered program that identifies your top 5–10% of customers and rewards them with exclusive access, perks, and recognition — driving outsized retention and referrals.
Run any of these playbooks with Social Perks
Social Perks gives you the perk infrastructure, follower-tier logic, and submission tracking to execute these playbooks end-to-end. Free for 14 days, no card required.