Guides
How-to guides
Step-by-step walkthroughs for 9 of the most common questions: launching campaigns, FTC compliance, picking perk amounts, redemption setup, and building MCP agents.
How to incentivize customer reviews without violating Google's terms
Step-by-step guide to running customer-review campaigns that comply with Google, Yelp, and TripAdvisor's anti-incentive policies while still rewarding customers for engagement.
5 steps · 15 minutes setup
How to run an Instagram campaign with FTC disclosure (without losing reach)
Run an FTC-compliant Instagram campaign that incentivizes customer posts while maintaining algorithmic reach. Step-by-step instructions for disclosure placement, hashtag use, and avoiding the shadow-ban.
5 steps · 20 minutes setup
How to choose the right perk amount for a marketing action
Plain-language framework for setting perk amounts that drive participation without eroding margin. Includes formulas and examples for percent-off, dollar-off, and free-item perks.
4 steps · 5 minutes
How to set up perk redemption so staff and customers both find it easy
Configure perk redemption codes (SMS, QR, in-app) so customers can claim their reward at checkout without confusing your staff. Includes POS integration notes.
4 steps · 15 minutes (plus 10-min staff briefing)
How to handle a suspicious or fake campaign submission
What to do when the verification engine flags a submission as suspicious — review checklist, reject criteria, and how to escalate.
5 steps · 5 minutes per submission
How to set up a referral program with Social Perks
Use Social Perks' referral codes + revenue-share to turn your existing customers into your acquisition channel. Step-by-step setup and best practices.
4 steps · 10 minutes
How to migrate from paid social ads to incentivized marketing
Step-by-step migration from a $1,000/month paid-ads budget to an incentivized-marketing campaign that delivers better ROI by paying customers, not Meta or Google.
5 steps · 30 minutes setup, 2 weeks to first results
How to explain incentivized marketing to a skeptical customer (or staff member)
Plain-language scripts for explaining 'why am I being paid to post' to customers who haven't seen incentivized marketing before. Includes FTC disclosure framing.
4 steps · 5 minute conversation
How to build an MCP agent that operates on Social Perks
Build a Model Context Protocol agent that connects to Social Perks' MCP server, lists campaigns, fetches pricing, and submits actions. Step-by-step from MCP client config to first tool call.
5 steps · 5 minutes