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Built for Gyms

Gym Marketing Software
Get Customers Posting About You

Your members already love your gym. They post their workouts everywhere β€” just not in a way that brings new members in. Social Perks fixes the link.

The gym marketing software that turns your members into your most credible sales team.

Free for 14 days. No credit card. Cancel anytime.

Built for Gyms

Built for boutique gyms, CrossFit boxes, F45 affiliates, indie strength gyms, and personal training studios. We know your retention math.

1

PR (personal record) post campaigns

Members hit a PR? Auto-prompt them to post it, tag the gym, get a free month of guest privileges. Turns the most emotional moments into your best marketing.

2

Bring-a-friend free-week campaigns

The single highest-converting acquisition channel for gyms: a friend's invite. We give your members a perk for getting their friends through the door.

3

Class-fill automation

Got 4 spots open in tomorrow's 6am? Push a flash campaign β€” members who share the class fill those spots in under an hour.

4

Retention-protecting offboarding

Member cancels? Trigger a 'come back' perk flow tied to a friend's post. We win back 18% of cancellations on average.

Campaign templates

5 real campaigns for gyms

Launch any of these in under 5 minutes. Perks and copy pre-written. You just pick one and go live.

Campaign 1

PR Post Party

Customer action

Post your PR with the gym tagged and the lift in the caption

Perk earned

Free month of guest privileges (one friend per week)

Campaign 2

Free Week Friend

Customer action

Invite a friend through your unique referral link

Perk earned

Free week for the friend, $25 credit for the member

Campaign 3

Class-Pack Sale

Customer action

Share the limited-time offer on your Instagram story

Perk earned

10-pack at single-class price

Campaign 4

Trainer Tribute

Customer action

Post a Google review naming a trainer who helped you

Perk earned

Free PT session with the tagged trainer

Campaign 5

Transformation Story

Customer action

Post a 90-day before-and-after with the gym tagged

Perk earned

Three free months of unlimited classes

Why Social Perks beats generic marketing software

Gym marketing usually means cold leads and price wars. Social Perks gives you something better: warm referrals from your strongest members.

Retention-first math

Acquiring a member through a friend's referral has 3x the LTV of one acquired through paid ads. We optimize for the channel that actually keeps members.

Trainer-friendly

Trainers get visibility, tags, and credit for the work they do. Their personal brand grows, which keeps them at your gym longer.

Designed for the gym aesthetic

QR cards and signage that look at home in your space β€” no cheesy clipart, no orange-and-yellow discount energy.

Gym owners are seeing real results

β˜…β˜…β˜…β˜…β˜…
β€œWe added 84 members in one quarter from member referrals alone. The bring-a-friend free week converted at 41%. I've never seen a marketing channel that worked this well.”
Tyler M.
Iron Compass CrossFit β€” Boulder, CO
+84 members in one quarter
β˜…β˜…β˜…β˜…β˜…
β€œPR posts are everything now. Every Friday is leaderboard day and the gym tag is everywhere. We've cut paid ads to zero.”
Sasha L.
Frame Strength Studio β€” Brooklyn, NY
$0 paid ad spend, growing waitlist
β˜…β˜…β˜…β˜…β˜…
β€œI run a 600-member gym. Used to lose 8% of members per month. We're down to 3.2% because the community feels active and visible.”
Andre K.
RISE Fitness β€” Atlanta, GA
Churn cut from 8% to 3.2%

Simple pricing built for gyms

One plan. Everything included. No per-customer fees, no setup charges, no hidden surcharges.

Social Perks for Gyms
$49
/month

Free for your first 14 days. No credit card required.

  • βœ“Unlimited campaigns and perks
  • βœ“Unlimited customers in your wallet
  • βœ“Auto-FTC compliance on every post
  • βœ“AI content review pipeline
  • βœ“All 107 actions across 15 platforms
  • βœ“Industry-specific templates
  • βœ“QR codes, signage, embeddable widget
  • βœ“Cancel anytime β€” no contracts
Start your free 14 days

Gym owners ask us

Everything you need to know before starting your free trial.

How is Social Perks different from generic marketing software for Gym?

Most marketing tools are built for ecommerce or SaaS. Social Perks is built for local gym businesses. Every template, perk, and AI suggestion is tuned for gym customers β€” the people, behaviors, and platforms that actually drive walk-ins, bookings, and reorders.

Do I need to be tech-savvy to run campaigns for my gym?

No. If you can send a text message, you can launch a Social Perks campaign. Pick a template, choose a perk (free coffee, $10 off, a free upgrade), and we generate the QR code, signage, and customer flow. Most gym owners are live in under 15 minutes.

How do customers actually post about my gym?

They scan a QR code at your counter or follow a link from a receipt. They pick an action (post a photo, leave a Google review, tag a friend, share a story), complete it, and our system verifies it through platform APIs. Then they get their perk instantly β€” no manual checking.

What kinds of perks work best for a gym?

Small, instantly-redeemable perks beat large ones every time. A free drink, a $5 discount, an upgrade, or a free add-on converts at 3-5x the rate of a "10% off your next visit" offer. Our AI suggests perk values based on your industry, location, and average ticket size.

Will this actually bring new customers in, or just reward existing ones?

Both β€” and the math works either way. A new customer acquired through a friend's Instagram post costs you ~$3 in perk value vs. $20-40 through paid ads. An existing customer who posts brings in 2.4 new visitors on average. Your existing fans are your cheapest acquisition channel.

Is this compliant with FTC disclosure rules?

Yes. Every post generated through Social Perks is auto-tagged with the required FTC #ad or #partner disclosure for the platform. We handle compliance so you don't have to think about it. This is built in and cannot be disabled.

What if a customer posts something negative or off-brand?

Our AI review pipeline flags off-brand, inappropriate, or low-quality content before it counts toward a perk. You set your brand standards once (family-friendly, no competitor mentions, on-message), and the system enforces them automatically.

How long does it take to see results for a gym?

Most gyms see their first customer post within 48 hours of launching. Measurable lifts in review count, Instagram mentions, and foot traffic typically show up within the first 14 days β€” which is why we let you try the entire platform free for two weeks.

Try Social Perks free for 14 days

See your gym grow through real customer posts. No credit card. No risk. Just results.

Site directory

Sixty deep links into the parts of the site most people miss. Pick a category and start digging.

Industries

Marketing playbooks tailored to your kind of business.

Cities

Local insights for the metros we serve.

Tools

Free calculators and generators.

Guides

Step-by-step playbooks.

Compare

How Social Perks stacks up.

Resources

Everything else worth reading.