Your latte art belongs on Instagram. Your regulars are taking the photos already — they're just not tagging you. Social Perks gives them a reason to.
The coffee shop marketing platform that turns your morning rush into a content engine.
Free for 14 days. No credit card. Cancel anytime.
Built specifically for indie cafes, roasters, and specialty coffee shops. We know the difference between a flat white and a cortado, and we know your customers do too.
Replace the punch card. Customers earn free drinks faster when they tag you in their morning latte photo. Average regulars post 3x more after enrolling.
Featuring a guest roaster this month? Launch a campaign in 30 seconds — customers who post about the new beans get a free bag to take home.
Designed to live on counters and tip jars without screaming 'marketing.' Customers see them, scan them, and never feel like they're being sold to.
Our system queues posts to publish during peak Instagram hours (7-9am for coffee), maximizing reach without you lifting a finger.
Launch any of these in under 5 minutes. Perks and copy pre-written. You just pick one and go live.
Post a photo of your latte on your story and tag the shop
Free drink upgrade (oat milk, extra shot)
Post a reel trying the new single-origin and tag the roaster
Free 8oz bag of the featured roast
Bring a new face in and have them mention your name at the counter
Buy one, get one free for both of you
Tag the shop in a weekend morning Instagram story
Free pastry with any drink
Leave a Google review mentioning a specific drink or barista
10% off your next bag of whole beans
Coffee is culture. Generic marketing tools treat it like a transaction. We don't.
85% of coffee shop revenue comes from regulars. Our perks reward repeat behavior, not just first-time signups.
QR codes, signage, and campaign assets you'd actually put on your counter. No clip art, no Comic Sans, no compromise.
Tag your roaster, tag the farm, build the story. We make it easy to credit the supply chain in every campaign.
“We're a six-table cafe in a town of 8,000 people. Social Perks got us to 1,200 Instagram followers and a waiting list for our pour-over flights. I don't know how this happened.”
“I run a roaster and a cafe. Used to drop $400/mo on Instagram ads. Now I spend nothing — our customers post for us, and the engagement is 10x better.”
“The new bean drop campaign sold out our Ethiopia Yirgacheffe in 6 days. We usually take 3 weeks. The posts did all the work.”
One plan. Everything included. No per-customer fees, no setup charges, no hidden surcharges.
Free for your first 14 days. No credit card required.
Everything you need to know before starting your free trial.
Most marketing tools are built for ecommerce or SaaS. Social Perks is built for local coffee shop businesses. Every template, perk, and AI suggestion is tuned for coffee shop customers — the people, behaviors, and platforms that actually drive walk-ins, bookings, and reorders.
No. If you can send a text message, you can launch a Social Perks campaign. Pick a template, choose a perk (free coffee, $10 off, a free upgrade), and we generate the QR code, signage, and customer flow. Most coffee shop owners are live in under 15 minutes.
They scan a QR code at your counter or follow a link from a receipt. They pick an action (post a photo, leave a Google review, tag a friend, share a story), complete it, and our system verifies it through platform APIs. Then they get their perk instantly — no manual checking.
Small, instantly-redeemable perks beat large ones every time. A free drink, a $5 discount, an upgrade, or a free add-on converts at 3-5x the rate of a "10% off your next visit" offer. Our AI suggests perk values based on your industry, location, and average ticket size.
Both — and the math works either way. A new customer acquired through a friend's Instagram post costs you ~$3 in perk value vs. $20-40 through paid ads. An existing customer who posts brings in 2.4 new visitors on average. Your existing fans are your cheapest acquisition channel.
Yes. Every post generated through Social Perks is auto-tagged with the required FTC #ad or #partner disclosure for the platform. We handle compliance so you don't have to think about it. This is built in and cannot be disabled.
Our AI review pipeline flags off-brand, inappropriate, or low-quality content before it counts toward a perk. You set your brand standards once (family-friendly, no competitor mentions, on-message), and the system enforces them automatically.
Most coffee shops see their first customer post within 48 hours of launching. Measurable lifts in review count, Instagram mentions, and foot traffic typically show up within the first 14 days — which is why we let you try the entire platform free for two weeks.
See your coffee shop grow through real customer posts. No credit card. No risk. Just results.
Site directory
Sixty deep links into the parts of the site most people miss. Pick a category and start digging.
Marketing playbooks tailored to your kind of business.
Local insights for the metros we serve.
Free calculators and generators.
Step-by-step playbooks.
How Social Perks stacks up.
Everything else worth reading.