How to create a TikTok Business account
What you'll learn
- →What Business accounts unlock
- →Why commercial music matters legally
- →How to set up TikTok Shop (if eligible)
- →Bio and link best practices
Before you start
- □A TikTok account
- □Phone access (verification required)
TikTok's Business account is free and removes legal risk around music while unlocking analytics. Setup is two minutes — but configuration matters.
The steps
- Step 01
Switch to Business
Profile → menu → Settings and privacy → Account → Switch to Business Account. Pick your industry.
- Step 02
Use Commercial Music Library
Personal accounts can use trending songs; Business accounts cannot use copyrighted music. The Commercial Library has 500K+ cleared tracks.
Common mistakePosting a viral business video with copyrighted audio — TikTok will mute it. - Step 03
Add a website link
Available immediately for Business accounts. Send traffic to your homepage, booking page, or menu.
- Step 04
Apply for TikTok Shop if eligible
US-based businesses with a tax ID can apply. In-feed shopping has driven huge GMV for small brands.
- Step 05
Optimize bio for search and intent
TikTok search is now a major discovery engine. Use keywords: 'Brooklyn bakery 🥐 walk-ins welcome'.
- Step 06
Enable analytics tracking
Profile → menu → Business Suite → Analytics. Review weekly for top-performing content.
Common questions
+Do Business accounts get less reach?
Slightly — many creators report a small reach dip, but analytics and legal music access usually outweigh it.
+Can I use trending sounds at all?
Only sounds in the Commercial Library are safe; others can be muted.
+Do I need a website?
Not required, but Business accounts get a link slot in bio.
+How do I get verified?
Verification is invite-only based on growth and authenticity — not paid.
+Should small businesses post daily?
Aim for 3–5x per week, prioritizing quality and watch time.
What to do next
Social Perks turns happy customers into a marketing team. Free 14-day trial. No card required.
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