Blog
Notes
5/6/2026
We replaced our $1,200/month Meta ad budget with customer perks. Here's what happened.
Six months ago we paused our Meta and Google ads and redirected the same budget to paying customers directly for posts. Real numbers, real lessons, real caveats.
5/5/2026
What is an Instagram Reel actually worth — by industry, by audience, by intent
Instagram Reels are valued at $4.00 per completion in our pricing oracle. But that's an average. Here's how the value actually breaks down by who's posting and who they're reaching.
5/5/2026
Where to put your QR code — placement guide for coffee shops, salons, restaurants, and gyms
We tested QR placements across 47 small businesses. Receipt-bottom won every category. Here's why, and the runner-ups by industry.
5/4/2026
AI agents vs human marketers: where each one actually wins for small businesses
AI marketing agents are getting good. They're not strictly better than human marketers — they're better at specific things. Here's the honest split.
5/4/2026
Why we don't pay customers for Google reviews — and what we pay for instead
Google's terms ban incentivized reviews. We refuse to launch them. Here's the safe alternative that drives the same word-of-mouth without the platform risk.
5/4/2026
FTC compliance without thinking about it
Every Social Perks campaign auto-injects the right disclosure for each platform. You can't accidentally launch a non-compliant campaign — the system blocks it.