Blog
Notes
5/6/2026
Paying your customers instead of Meta: the case, the math, and where it breaks
The argument for redirecting ad spend to incentivized customer posts — the economics, the FTC lines you cannot cross, and where the model breaks.
5/5/2026
What is an Instagram Reel actually worth — by industry, by audience, by intent
Instagram Reels are valued at $4.00 per completion in our pricing oracle. But that's an average. Here's how the value actually breaks down by who's posting and who they're reaching.
5/5/2026
Where to put your QR code — placement guide for coffee shops, salons, restaurants, and gyms
Where to put your QR code so customers actually scan it — a placement guide built on where people are in the transaction moment. Illustrative expectations, not measured field data.
5/4/2026
AI agents vs human marketers: where each one actually wins for small businesses
AI marketing agents are getting good. They're not strictly better than human marketers — they're better at specific things. Here's the honest split.
5/4/2026
Why we don't pay customers for Google reviews — and what we pay for instead
Google's terms ban incentivized reviews. We refuse to launch them. Here's the safe alternative that drives the same word-of-mouth without the platform risk.
5/4/2026
FTC compliance without thinking about it
Every Social Perks campaign auto-injects the right disclosure for each platform. You can't accidentally launch a non-compliant campaign — the system blocks it.