Marketing Budget Calculator
How much should you spend on marketing? Based on revenue, business type, and growth stage. Plus a channel breakdown so you don't waste it on one thing.
Recommended marketing budget
$41,250/yr
Range: $27,500 – $55,000 (5.5%–11.0% of revenue) · ≈ $3,438/mo
Maintain awareness, defend share. Most cash to operations.
Channel breakdown
A balanced split based on what's worked for SMBs.
Paid ads
$12,375 /yr
30% of budget · $1,031/mo
Content (social/blog)
$10,313 /yr
25% of budget · $859/mo
Tools & software
$6,188 /yr
15% of budget · $516/mo
Events / community
$4,125 /yr
10% of budget · $344/mo
Other (PR, influencer, perks)
$8,250 /yr
20% of budget · $688/mo
Stretch your budget further.
Customer perk programs typically return $4-7 per $1 spent — the best line on the "Other" allocation. See where it fits.
See how it works →