Break-Even on Perks Calculator
If you give customers $10 off to refer a friend, how many perks before you break even on their lifetime value? Built for Social Perks programs, but works for any rewards or loyalty offer.
Per-customer break-even
50 perks
You can give out 50 perks of $5 each before total cost equals one customer's $250 lifetime value. Each perk costs you $5 — way less than a paid ad CAC.
For the first 100 customers
Total perk cost
$500
100 customers × perk cost
Projected revenue
$25,000
100 × avg LTV
Net profit
$24,500
revenue − perk cost
LTV:CAC ratio
50.0:1
3:1 is healthy, 5:1+ is great
How to read this
A perk program works when LTV:CAC is at least 3:1. Yours is 50.0:1. Excellent — scale aggressively.
Run this program live with Social Perks.
Set the perk, set the action (review, post, referral) — we track redemptions and ROI in real time. No spreadsheet required.
See how it works →