Social Media ROI Calculator
Most small businesses don't know if Instagram is paying off. Plug in hours and customers — find out in 10 seconds.
Monthly time cost
$1,212
Monthly value generated
$1,000
ROI
-18%
Breakeven hours/wk
6.6 hrs
hours before you'd lose money
You spend $1,212 in time per month and generate $1,000 in customer value. ROI: -18%.
How to improve ROI
Batch content creation
Block 2 hours weekly to shoot 10 pieces of content. Beats posting daily by 3x.
Repurpose, don't recreate
One blog post = 4 IG posts + 8 stories + 1 video + 1 newsletter. Multiply hours.
Pay customers for content
A $10 perk for a real customer photo beats $200 in ads — and feels authentic.
Use scheduling tools
Buffer, Later, or built-in tools save ~3 hours/week. Free tier usually enough.
Track only what matters
Followers don't pay bills. Track DMs, link clicks, in-store mentions, redemptions.
Stop posting to platforms that don't convert
Audit each platform monthly. Kill the bottom one. Concentrate effort on winners.
Get back your hours.
Social Perks pays your customers to post for you. Less time on your phone, more authentic content, real ROI.
See how it works →