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Welcome Email Sequence Template
A 5-email welcome series that turns new subscribers into buyers within 14 days. Each email has a job — and a measurable goal.
What's inside
- 5 complete email drafts with subject lines
- Timing schedule (which day to send each)
- Personalization placeholders
- Clear CTA and goal per email
- Plain-text alternates
- Re-engagement fallback if subscriber goes cold
- Performance benchmarks per email
How to use it
- 1Load the 5 emails into your ESP (Mailchimp, Klaviyo, ConvertKit, etc.) as an automation triggered by new subscriber.
- 2Set the delays as specified — Day 0, Day 2, Day 4, Day 7, Day 14.
- 3Customize the brand voice but keep the structure. The sequence is built around a proven engagement curve.
Why this template works
First impressions compound. Subscribers who get a structured welcome series buy at 3.4x the rate of those who get a single welcome email. The Day 0 email gets the highest open rate of any email you'll ever send to a contact — don't waste it.
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