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Abandoned Cart Email Template
Three-email recovery sequence that wins back 18–24% of abandoned carts. Tested across DTC, retail, and B2B.
What's inside
- 3 abandoned cart emails (1hr, 24hr, 72hr)
- Subject line variations for A/B testing
- Dynamic product placeholders
- Urgency without being pushy
- Discount escalation logic
- Mobile-optimized copy lengths
- Compliance disclaimer template
How to use it
- 1Set up the trigger in your e-commerce platform (Shopify, WooCommerce, BigCommerce all support this natively).
- 2Customize the discount amounts — start with no discount in email 1, add it only in email 3 to avoid training customers to abandon.
- 3Exclude customers who completed purchase after the trigger fired.
Why this template works
70% of carts are abandoned. Recovering even 15% of those is often a brand's highest-ROI marketing channel. The first email at the 1-hour mark catches the buyer while intent is still warm — don't skip it.
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