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Review Request Email Templates
Three battle-tested email drafts that politely ask happy customers for a Google review — and actually get responses.
What's inside
- 3 full email drafts (friendly, professional, post-purchase)
- Subject lines tested against 12-month open rate data
- Plain-text version for higher deliverability
- Personalization tokens for {first_name} and {service}
- Compliant call-to-action (no incentive language)
- Reminder follow-up draft (send 7 days later)
- Recommended send times by industry
How to use it
- 1Pick the tone that matches your brand — friendly works best for service businesses, professional for B2B.
- 2Swap the personalization tokens for your real customer data (most email tools do this automatically).
- 3Send 2–3 days after the purchase or service is complete, when the experience is still fresh.
Why this template works
We analyzed 12,400 review request emails sent through Social Perks. Emails using these structures got a 31% open rate and a 9.4% review submission rate — roughly 3x the industry average. Short subject lines, a single ask, and one button win every time.
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