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SWOT Analysis Template
The classic strengths/weaknesses/opportunities/threats framework — modernized for small businesses and used in a single workshop.
What's inside
- SWOT 2x2 grid (printable)
- Prompting questions for each quadrant
- Strategy mapping worksheet (SO/WO/ST/WT)
- Voting and prioritization template
- 90-day action plan output
- Common pitfalls and how to avoid them
- Facilitator notes for team sessions
How to use it
- 1Block 90 minutes. Solo or with up to 5 team members.
- 2Brainstorm each quadrant for 15 minutes — quantity over quality first, refine after.
- 3End with 3 specific actions that fall out of the analysis. SWOT without action is just a wall of sticky notes.
Why this template works
SWOT gets a bad rap because most people stop at the grid. The value is in the cross-mapping — pairing strengths with opportunities to find your best bets, and weaknesses with threats to find your real risks. This template forces that step.
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