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Competitive Analysis Template
Compare your business against 3–5 competitors on positioning, pricing, channels, and customer experience. Find the gap.
What's inside
- Competitor matrix (8 evaluation criteria)
- Positioning canvas
- Pricing comparison worksheet
- Channel presence audit
- Customer review analysis prompt
- Gap-finding framework
- Quarterly refresh checklist
How to use it
- 1Pick 3–5 competitors — direct competitors (same product), indirect (different product, same need), and aspirational (where you want to be).
- 2Fill in the matrix in one sitting (2 hours). Don't overthink — your gut read is often correct.
- 3End with the gap statement: 'No one in this space is doing _____ — that's our opening.'
Why this template works
Competitive analysis isn't about copying. It's about finding the space no one is occupying. Most small businesses skip this and end up sounding identical to 12 other shops on the same block. A 2-hour analysis can reshape your entire positioning.
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