Small Business Marketing Plan Template
One-page annual marketing plan template that fits on a single sheet — goals, audiences, channels, budget, calendar.
What's inside
- Annual goals worksheet (SMART format)
- Audience persona summary (top 3)
- Channel mix recommendation by industry
- Quarterly budget breakdown
- 12-month content calendar skeleton
- KPI tracking template
- Monthly review checklist
How to use it
- 1Fill in the goals first — everything downstream depends on them. Be ruthlessly specific.
- 2Build the channel mix to match where your audience actually is, not where you wish they were.
- 3Review the plan monthly, revise quarterly. Annual plans you never look at are useless.
Why this template works
Most small business marketing fails because there's no plan — just reactive posting. A one-page plan you actually use beats a 30-page plan that sits on a shelf. The structure here is borrowed from a strategy used by 100+ Social Perks customers averaging $500K–$5M in revenue.
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