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Social Media Analytics Dashboard Template
Weekly social media dashboard tracking the 6 metrics that actually matter — across Instagram, TikTok, LinkedIn, and Facebook.
What's inside
- Cross-platform metrics table (printable)
- 6 'core' metrics defined (no vanity)
- Top-post analysis worksheet
- Audience growth chart structure
- Engagement rate formula by platform
- Weekly review questions
- Monthly trend summary section
How to use it
- 1Pick the 6 metrics that match your goals. For most: reach, engagement rate, follower growth, saves, profile clicks, website clicks.
- 2Pull numbers every Friday — same time, same metrics. Consistency is what creates trend signal.
- 3Spend 15 minutes analyzing, not 2 hours formatting. The point is the decision, not the dashboard.
Why this template works
Likes are vanity. Saves, shares, profile clicks, and link clicks are what predict revenue. This template eliminates 80% of the noise that social platforms surface by default and focuses on the metrics that actually correlate with business outcomes.
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