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Instagram Content Calendar Template
30-day Instagram posting calendar with day-by-day content prompts, hashtag strategy, and engagement targets.
What's inside
- 30 days of post ideas (Reels, carousels, single, Stories)
- Optimal posting time per day
- Content pillar breakdown (4 themes)
- Hashtag bank by category (40 tags)
- Caption formula for each post type
- Story prompts (3 per week)
- Weekly review checklist
How to use it
- 1Pick a 30-day window and load each post into your scheduler (Later, Buffer, Planoly, or Meta Business Suite).
- 2Adapt content pillars to your business — the calendar is structured, not the topics.
- 3Block 2 hours per week to batch-create the content (Reels + carousels). Daily execution kills this calendar.
Why this template works
Most small businesses fail at Instagram because they post randomly. The accounts that grow follow a content schedule with rotating pillars — one educational, one behind-the-scenes, one social proof, one promotional. This calendar enforces that rhythm without burning you out.
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