Facebook Ad Copy Templates
12 plug-and-play Facebook ad copy templates organized by funnel stage — awareness, consideration, conversion.
What's inside
- 12 ad copy templates (4 per funnel stage)
- Headline formulas that beat ChatGPT defaults
- Image vs. video creative guidance
- Audience targeting recommendations
- Budget tiers ($5/day to $500/day plans)
- Compliance: what Meta will reject
- A/B test variable checklist
How to use it
- 1Pick the funnel stage you need (most small businesses start with consideration).
- 2Customize the [bracketed] sections — never run a template raw, the curse of generic copy.
- 3Always launch with 2–3 ad variants per campaign so Meta can optimize. Single-ad campaigns underperform by 30–50%.
Why this template works
Meta Ads Manager rewards relevance score and click-through rate. These templates were synthesized from analyzing 480 winning ads across DTC, local services, and B2B. The biggest predictor of success was specificity in the first line — generic openers ('Are you tired of…') consistently underperform.
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