Long-form, first-person notes from the people actually running the shops. What they tried, what flopped, what worked, and what they wish someone had told them on day one.
Four weekly giveaways, $180 in prizes, and a follower count that did not behave the way every guru on YouTube told me it would.
Three months, 87 videos, and the slow realization that the algorithm does not care about your espresso machine.
I went from 41 reviews to 196. But the bigger surprise was what asking changed about the conversations at the counter.
No app, no fancy software, no plastic cards. Just a notebook, a stamp, and one rule I broke a week in.
182 replies. Two lawsuits threatened. One review changed from one star to five. And a strange thing happened to the people who never reviewed me at all.
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