Social Perks + Mailchimp Integration
Sync perk earners into Mailchimp audiences and trigger campaigns when customers complete social actions.
What this integration does
The Social Perks + Mailchimp integration syncs every perk earner into a Mailchimp audience with the right tags and merge fields. You can build automations that thank customers for posting, nurture high-engagement perk earners with VIP content, and segment by total perks earned or lifetime social value.
The integration handles audience growth, tag management, and merge-field updates in real time. New submissions land in Mailchimp within seconds, ready to trigger Mailchimp Customer Journeys.
Setup in 4 steps
- 1
Generate a Mailchimp API key
In Mailchimp, go to Account → Extras → API Keys and create a new key. Copy it for the next step.
- 2
Connect Mailchimp in Social Perks
In Social Perks, open Integrations → Mailchimp, paste your API key, and pick the target audience.
- 3
Map Social Perks events to tags
Choose which Social Perks events (submission approved, perk redeemed, fraud flag) create tags or update merge fields.
- 4
Build a Mailchimp Customer Journey
Inside Mailchimp, create a Customer Journey triggered by the Social Perks tags. Common starting point: thank customers who post their first review.
5 ways to use this
- Tag every customer who completes a campaign so Mailchimp can send a personalized thank-you
- Segment your top 10% perk earners and send them VIP invites
- Trigger a re-engagement series for customers who started a submission but didn't finish
- Add UTM parameters to Mailchimp links and attribute revenue back to Social Perks
- Build a Mailchimp survey email that fires on perk redemption to measure satisfaction
Popular workflows
Tag every customer who completes a campaign so Mailchimp can send a personalized thank-you
Segment your top 10% perk earners and send them VIP invites
Trigger a re-engagement series for customers who started a submission but didn't finish
Frequently asked questions
Do I need a paid Mailchimp plan?
Mailchimp's free plan works for basic tag sync. Customer Journeys require the Standard plan or higher.
How fast does data sync?
Within five seconds for new submissions. Bulk historical sync runs as a one-time background job.
Can I sync multiple audiences?
Yes. The integration supports multiple Mailchimp audiences per Social Perks workspace.
Will it work with Mailchimp Transactional (Mandrill)?
Yes. Transactional triggers are supported through a separate API key.
Does it respect Mailchimp's GDPR settings?
Yes. Subscribers added through Social Perks honor your Mailchimp signup form's consent settings.
Can I unsubscribe a contact from Mailchimp via Social Perks?
Yes. Suppression sync flows both directions: unsubscribes in Mailchimp also pause Social Perks emails.
Get started with Mailchimp
Connect Social Perks to Mailchimp in under ten minutes. Free for 14 days, no credit card required.
Related integrations
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ConvertKit integration is coming soon — sync perk earners to your creator email list with one click.
Connect Social Perks to 6,000+ apps and automate perk-driven marketing without writing a single line of code.
Reward Shopify customers for posting about their purchases — perks unlock automatically after each verified order.