Customer Feedback Survey Template
Battle-tested customer survey with 8 questions that drive actionable insight — not vanity metrics.
What's inside
- 8-question survey (5-min completion)
- NPS question with the correct wording
- Open-ended question prompts
- Distribution playbook (email, SMS, post-purchase)
- Response rate benchmarks by channel
- Analysis template (themes + verbatims)
- Action loop for closing feedback
How to use it
- 1Send to customers 7–14 days after purchase or service. Earlier = no experience yet; later = memory fades.
- 2Keep to 8 questions max. Every additional question drops completion by 10–15%.
- 3Within 7 days of receiving feedback, reply personally to anyone who flagged an issue. Closes the loop.
Why this template works
Most customer surveys are too long, ask the wrong questions, and never get acted on. This template asks the minimum questions that actually predict retention and referral, and includes the workflow to close the loop. Surveys without follow-up train customers to ignore your asks.
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