How to set up a Pinterest Business account
What you'll learn
- →Why Pinterest is a search engine, not social media
- →Claiming your website
- →Rich Pins setup
- →First-30-days board strategy
Before you start
- □A Pinterest account
- □Access to your website's <head>
Pinterest is functionally a visual search engine with massive intent — people plan purchases there. For visual businesses (home, fashion, food, weddings, DIY) it's underpriced traffic.
The steps
- Step 01
Convert to a Business account
Settings → Account management → Convert to business.
- Step 02
Claim your website
Settings → Claimed accounts → Claim. Add a meta tag or HTML file. This unlocks analytics from your domain.
- Step 03
Enable Rich Pins
Rich Pins pull metadata (price, availability, description) from your site automatically. Apply via Pinterest's validator.
- Step 04
Create 5 starter boards
Each board = a topic, not your brand. 'Small kitchen ideas' beats 'Our products'.
- Step 05
Pin 5–10 per board to start
Mix your own content and reputable third-party content. Empty boards rank poorly.
- Step 06
Write keyword-rich pin descriptions
Pinterest is search — describe what's in the image and who it's for.
- Step 07
Schedule with native tools
Use Pinterest's scheduler (free) or Tailwind for consistency.
Common questions
+How long until Pinterest sends traffic?
60–120 days. Pinterest pins have long shelf lives — a viral pin can drive traffic for years.
+Should I use video pins?
Yes — Idea Pins (now Pinterest's video format) get prioritized in the feed.
+What sizes work best?
2:3 vertical (1000×1500) for standard pins.
+Can I link directly to products?
Yes — that's the whole point. Every pin should link to a destination.
+Is Pinterest worth it for B2B?
Rarely — Pinterest is consumer-heavy.
What to do next
Social Perks turns happy customers into a marketing team. Free 14-day trial. No card required.
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