Your 30-day, 50-review campaign starts today

This is the capstone. Everything from Days 1-4 plugs into the campaign you launch today. The math: 50 reviews in 30 days requires roughly 250 asks at a 20% average conversion rate. That number is achievable for any restaurant doing 200+ covers a week. Here is the system.

The five channels and their targets:

1. In-person asks (servers + owner): 60 reviews target. At 30% conversion you need 200 asks, which is roughly 7 a day. If you have 3 servers and you walk the floor, that is achievable.

2. Table cards: 30 reviews target. Passive — 20 cards on tables, organic scan rate of 3-5 a week, conversion of 60% of scans. Expect 8-12 reviews a week from cards alone if you have them on every table.

3. QR code on receipts and takeout: 20 reviews target. 1-3 a week at scale.

4. Past customer email: 30 reviews target. One-time send to 200-500 past customers. We are doing this today.

5. Texts to recent diners: 20 reviews target. If you have OpenTable, Resy, or any reservation system, you have phone numbers.

Plus your existing organic flow, you are over 100 review attempts and well past the 50-review goal at the 20% combined conversion rate.

The email template. Send today to every customer email you have from the last 90 days:

Subject: "Quick favor from [Restaurant Name]"

Body: "Hi [First name],

[Owner first name] from [Restaurant Name] here. I'm writing to ask a small favor.

We are a [neighborhood] restaurant, family-owned for [X] years. Most of our business comes from neighbors who find us on Google — and right now, Google's algorithm rewards restaurants with recent reviews.

If you've enjoyed a meal with us in the last few months, would you mind taking 30 seconds to leave a quick review? Anything you remember — a dish, a server, the vibe — helps more than you'd think.

[Big button: Leave a 30-second review]

Thanks for being part of why we get to keep doing this.

— [Owner first name] [Restaurant name]"

Expected conversion: 4-7% of opens. If you send to 500 customers and 50% open, that's 10-17 reviews from one email.

The text template (send via your reservation system or a tool like SimpleTexting):

"Hi [Name] — [Owner] here from [Restaurant]. Quick favor: would you drop a 30-second Google review about your visit? Helps us a ton. [link] Thanks!"

Texts convert at 12-18%. Send to last 30 days of reservation phone numbers. CAN-SPAM rules: only text customers who have given you their number for transactional purposes, which a reservation counts as. Always include opt-out language ("Reply STOP to unsubscribe").

The tracking sheet. Create a Google Sheet with these columns: - Date - Channel (in-person, card, receipt, email, text) - Asks made - Reviews received (check daily) - Star rating - Conversion rate

Update daily. By Day 10 you will see which channel is performing and reallocate.

The Monday morning ritual. 15 minutes every Monday for the next month: - Check new reviews from the weekend - Respond to every one using yesterday's templates - Update the tracker - Send 20 manual texts to last week's diners - Restock table cards if any are food-stained

That's it. 15 minutes a week and the system keeps running.

What to expect by week: - Week 1: 8-12 reviews (mostly from the email send and in-person asks once staff learn the script) - Week 2: 12-15 reviews (cards kick in, texts roll out) - Week 3: 15-18 reviews (compounding — past reviews drive more visits, more visits drive more reviews) - Week 4: 12-15 reviews (system normalizes)

Total: 47-60 reviews in 30 days.

Star rating impact. If your incoming reviews average 4.7 and your existing average is 4.3, adding 50 reviews moves your overall to roughly 4.45. If you are at 3.9, you can move to 4.2-4.3, which is the threshold where customers stop filtering you out.

You graduated. The bootcamp ends here, but the system runs forever. Reply to this email with your current review count and your goal in 30 days — we will check in.

One last thing. Most restaurant owners do not have the time to run a campaign like this manually. Social Perks runs it on autopilot — generates the scripts, prints the QR cards, sends the emails and texts, tracks everything, even drafts your review responses for one-click approval. If you would rather operate your restaurant than run a review campaign, try us free for 14 days. [link]

Either way — thank you for showing up for 5 days. Most owners don't. The fact that you did is why your map pin is going to outrank the chain down the street.