You're sourcing a microlot from a producer you've worked with for five years. The roast profile is dialed in. The bag art is beautiful. And your customers post pictures of generic 'morning coffee' without mentioning the farm, the process, or you. Social Perks fixes that.
Customers earn bag discounts, brew gear credits, and cupping-event seats every time they post a bag, a brew, or a tasting note. You roast. They post. Specialty-coffee discovery actually rewards you.
Free for 14 days, then $49/mo. Fair pricing for small operators. Cancel anytime.
Specialty coffee is education-led marketing. Your customers want to talk about the farm, the process, the cupping notes — they just need the prompts and the rewards. Social Perks turns coffee education into shareable content with built-in incentives.
Per-origin campaigns let you push specific microlots. Customers earn elevated perks for posting about a featured Ethiopian or Costa Rican lot during release windows.
Pour-over post, espresso pull video, AeroPress hack, French press carousel — each method has its own campaign. You build content variety, customers self-select their style.
Subscription-bag credits, free gift bag at next renewal, public-cupping seat priority. Native perks that align with how specialty coffee actually retains.
Built-in content prompts to help customers credit producers, not just the roaster. Strengthens your supply-chain story and gets you better PR with your producers.
If your beans are wholesaled to cafes, those cafes can run perks attributing back to your roastery — building consumer demand for your label at the cafe counter.
Real campaign templates pre-built for your workflow. Pick one, set a perk value, go live in five minutes.
Customer posts a flat-lay of the bag with their pour-over setup.
$3 off next bag
Customer records a brew video mentioning the farm/process/notes.
Free 4oz tasting sampler in next order
Subscriber posts an unboxing Reel of the monthly bag.
Free shipping on their next renewal
Customer posts about attending a public cupping.
Priority seat at the next cupping
Customer posts a cafe pour photo tagging both the cafe and the roastery.
10% off a bag purchase at the roastery
Specialty coffee customers post 4-5x more than commodity coffee drinkers. Here's the why:
Specialty coffee is a deep hobby for your customers. They already photograph their brews, their gear, and their setups. You're just structuring and rewarding that behavior.
Specialty coffee content is informational, not transactional. It performs better algorithmically than a generic 'I had coffee' post because it teaches something. Your customers love that they look knowledgeable when they post.
Specialty customers tend to subscribe and stay. A subscriber posting monthly produces 12+ posts per year per customer. With 200 enrolled subscribers, that's a 2,400-post content engine.
No technical setup. No long onboarding. Just five small steps and you're live.
Sign up and connect Instagram and Shopify
Set up your default 'Bag flat-lay' campaign
Print a small card with the QR code, drop it in every order
Email your subscriber list once announcing the program
Run a featured-origin campaign within your first week
The specific concerns we hear from specialty coffee roasters before they start.
Yes — and especially so. Smaller roasteries can't outspend the big ones, but you can out-engage them. 200 weekly bags activated at even 25% posting rate is 50 posts a week building demand.
Only if you prompt them. Built-in content prompts ("include the producer's name", "mention process or varietal") raise origin-credit rate from ~5% to ~60%.
Yes. Two-tier perk system. Subscribers earn faster and unlock subscriber-only rewards (free monthly bag, private-cupping invites).
Yes. Cafes can be partner accounts. Cafe-pour posts earn customers a discount at the roastery — drives direct sales and strengthens cafe-roaster relationship.
Native Shopify integration. Perks redeem as discount codes at checkout, attribution flows back into your dashboard.
Wholesale-only roasters can still run consumer-facing perks via cafe partnerships and direct subscriptions. Most pure-wholesale roasters use Social Perks to gradually build a direct subscriber base.
Producers love when roasters drive recognition back to origin. Many roasters share their dashboard data with producers as part of relationship management.
Free for 14 days, then $49/mo. Fair pricing for small operators. No credit card to start, no setup fees, cancel anytime.
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