You closed five deals this quarter and not one of those clients posted about you. Their friends, their families, and their coworkers — all your next ideal buyers — never heard the story of how you found them their dream home. Social Perks fixes that.
Clients earn closing gifts, anniversary-of-purchase perks, and home-service credits every time they post a key-in-hand photo, a closing-day Reel, or a recommendation. You close. They post. Your pipeline fills with referrals.
Free for 14 days, then $49/mo. Fair pricing for small operators. Cancel anytime.
Real estate is a referral business and every closing is a story your client wants to tell. Social Perks structures the post-closing posting moment, the one-year-anniversary, and the home-improvement journey into a 5-year referral engine per client.
Auto-launch a campaign on closing day. Client posts the key-in-hand photo, a closing-day Reel, or a 'we got the house!' announcement — earns a closing-gift perk.
Move-in week campaign, 6-month homeowner-tip campaign, one-year purchase-anniversary campaign. Three full posting windows per client, each producing referrals.
Partner with painters, handymen, lawn services, cleaners. Clients earn perks at vendors you trust, vendors gain qualified leads, you stay top-of-mind through every home project.
Past clients can earn perks for sharing your new listings — your own ambassador network reaching their neighborhood circles.
$49/month flat. No per-transaction fees, no enterprise pricing for solo agents.
Real campaign templates pre-built for your workflow. Pick one, set a perk value, go live in five minutes.
Client posts a closing-day photo tagging the agent.
$100 closing gift toward home-service vendor
Client posts a Reel of move-in or first night in the new home.
Free professional home photoshoot (anniversary gift)
Past client shares your new listing with their network.
$50 home-services credit per shared listing that sells
Client posts a 'one year ago today' moment on their purchase anniversary.
Free professional home valuation report
Long detailed reviews on both platforms within 30 days of closing.
$200 home-services credit
Why real-estate clients are uniquely valuable referrers compared to almost any other service:
Buying a home is one of the biggest moments in a person's life. Closing posts get massive engagement from friends, family, and coworkers — exactly the people about to be in the market.
Most homebuyers are surrounded by other people in similar life stages. A new homeowner's closing post reaches dozens of friends within 1-3 years of their own purchase.
Clients post at closing, at move-in, at 6 months, at one year, at 5 years ("we're outgrowing this house"). Each post is a potential referral. Few service businesses get 5 years of organic content per customer.
No technical setup. No long onboarding. Just five small steps and you're live.
Sign up and connect Instagram and your CRM
Set up the 'Key-in-hand closing photo' starter campaign
Add the perk signup link to your closing-day gift card
Retroactively invite your past clients from the last 12 months via email
Watch closing posts, anniversary engagement, and referrals build quarter over quarter
The specific concerns we hear from real estate agents before they start.
Especially well for newer agents. The system levels the playing field by structuring referrals that established agents get organically. New agents using Social Perks see referral lift 40-60% in year one.
Luxury clients participate via private channels — newsletter shares, review writing, vendor referrals — instead of public posts. About 25% of high-end clients still enroll for the home-service vendor perks.
Yes. Partner-perks let lenders, title companies, and insurance agents co-fund client gifts. Strengthens partnership and shares marketing cost.
Automated by closing date entered at signup. Anniversary perks fire automatically, your past client gets a notification, and they post — without you doing anything.
We support brokerage-branded campaigns alongside agent-branded ones. Most brokerages encourage tools like this because agent-generated referrals strengthen the whole office.
Built in. Vendor partnerships and co-marketing perks comply with RESPA section 8 — no improper kickback structure, all gifts are transparent and tracked.
Follow Up Boss, KvCORE, Top Producer, Sierra, Wise Agent all integrate directly. Closings and anniversaries auto-trigger from your CRM data.
Free for 14 days, then $49/mo. Fair pricing for small operators. No credit card to start, no setup fees, cancel anytime.
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