You scoop 400 cones on a Friday night. Maybe 8 get posted. The rest just get eaten. Social Perks fixes that.
Customers earn free scoops, flavor-of-the-week previews, and birthday-month perks every time they post a cone, a sundae, or a happy kid licking sprinkles. You scoop. They post. Saturday is even busier.
Free for 14 days, then $49/mo. Fair pricing for small operators. Cancel anytime.
Ice cream is the most postable food on the planet. Visual, kid-friendly, weather-driven, line-out-the-door energy. Social Perks turns that natural postability into a structured marketing engine.
Parents post the kid-with-cone shot, parents earn the perk. Built-in COPPA-aware design — never tracks or markets to children.
New flavor drops every week or month? Stand up a flavor-specific campaign in 30 seconds. Customers post the new flavor, you build instant social proof at launch.
Summer perks differ from winter perks. Birthday-month freebies, snow-day promos, school-out-for-summer campaigns — all configurable per-season.
Saturday-night line photos are gold — they signal popularity. The system prompts customers in line (via QR code at the door) to post and earn while they wait.
Replaces punch cards. Customers earn faster by posting AND buying. Drives repeat visits and content simultaneously.
Real campaign templates pre-built for your workflow. Pick one, set a perk value, go live in five minutes.
Customer posts a story of their cone tagging the shop.
$1 off next scoop
Customer films a Reel of an elaborate sundae or banana split.
Free topping on next visit
Parent posts kid happily with their cone, tagged.
Free kid's scoop next visit
Customer posts the brand-new weekly flavor.
Free preview scoop on next week's launch
Customer posts about their birthday visit, tagged.
Free birthday sundae
Why ice cream is the highest-converting food category for social-media perks:
Ice cream looks great in every photo. No food styling needed. The cone is its own content.
Ice cream posts trigger nostalgia, family, joy. They perform 2-3x better on engagement than other food posts. The algorithm loves them.
Ice cream is a habit, not a destination. Once enrolled, a customer visits 5-15 times a season. Each visit is a potential post.
No technical setup. No long onboarding. Just five small steps and you're live.
Sign up and connect Instagram and your POS
Set up the 'Cone-of-the-day story' campaign
Print a QR code for the order counter and one for the dining area
Train scoopers to mention the perk once per shift
Watch your tag count, repeat visits, and weekend lines climb
The specific concerns we hear from ice cream shops before they start.
Yes — tourists are some of the best posters because they're already in vacation-post mode. Even one tourist post reaches their hometown network, often hundreds of potential return-visit customers.
All perks are linked to the adult account. Kids in posts are great content but the perk and the data are 100% with the adult. COPPA-compliant by design.
Yes. Customers enter birth month at signup, get an automatic perk-redeemable freebie that month if they post a birthday celebration.
Push a flash perk on hot Saturdays to enrolled customers in a 10-mile radius. Promo runs for 4 hours, drives same-day traffic. Most shops see 15-30% traffic lift on flash days.
Replaces or augments. Many shops keep the punch card and add the perk system on top — customers earn faster with both, you get content too.
All posts run through an AI review pipeline before perks unlock. Off-brand or low-quality content gets flagged and held for your review.
Yes — all frozen treats. The campaigns and perks are identical.
Free for 14 days, then $49/mo. Fair pricing for small operators. No credit card to start, no setup fees, cancel anytime.
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