You parked at the brewery on Saturday and 200 people ate your tacos. Three posted. The next week you're at a different spot and nobody knows where you are. Social Perks fixes that.
Customers earn $2 off, free upgrades, and merch every time they post your location, your menu, or your truck. You cook. They post. The next location fills before you even park.
Free for 14 days, then $49/mo. Fair pricing for small operators. Cancel anytime.
Food truck marketing has one job: tell people where you'll be next. Social Perks turns every customer into a location announcer — and pays them in tacos to do it.
Each parking location is its own campaign. Customers post the location, you build a real-time follower count for that spot, and you know which spots produce the best ROI.
Customers redeem via 4-digit code at the window — no app required. Stripe and Square integration takes the discount off the next order. Works in 5 seconds in a moving line.
Run campaigns like 'post a Reel of our birria taco, get a free agua fresca.' Drives specific menu items, not just generic discounts.
Temporary high-volume campaigns for festivals, fairs, and special events. Higher-value perks, location-specific, time-limited.
Slow rainy day at your usual lunch spot? Push a 'post-now-eat-now' flash perk to your list — boost foot traffic in under an hour.
Real campaign templates pre-built for your workflow. Pick one, set a perk value, go live in five minutes.
Customer posts a story showing the truck at the day's location.
$2 off their order today
Customer posts a Reel opening their order at the truck or nearby.
Free agua fresca on next visit
Carousel showing multiple menu items they got.
Free side on next order
Tag the truck at a festival or event the truck is working.
Free upgrade to combo at the event
Google review including a photo of the truck or food.
Free taco on next visit (within 30 days)
Food truck customers post at 3x the rate of restaurant customers. Here's why:
When you tell someone where to find delicious food at a specific brewery TODAY, they share it because it's useful information. That's a different post type than a generic restaurant review — and it converts.
Food truck content (food + truck + outdoor lighting + line of people) is some of the highest-performing food content on the algorithm. One Reel routinely outperforms a month of restaurant posts.
Truck customers are usually locals who follow other locals. A post about your taco truck reaches the exact 200 people most likely to come find you tomorrow.
No technical setup. No long onboarding. Just five small steps and you're live.
Sign up and connect Instagram, TikTok, and your POS
Set up your default 'location story share' campaign
Print one QR code for the order window and one for the receipt
Mention it during your next service window for one shift
Watch posts and location attribution roll in
The specific concerns we hear from food truck owners before they start.
Yes — each spot can be its own location campaign, or you can use a single 'wherever we are' campaign that pulls from your current location. Most operators use a hybrid.
Static QR codes on the truck wrap, the menu board, and the receipt. Plus, mentioning it once when you hand over the food converts roughly 40% of customers to opt in.
Regulars are your best perk redeemers. Once enrolled, they post more often AND post higher-quality content because they know it's earning them perks.
No. Codes are entered like a coupon at checkout. About 3-4 seconds added per redemption — less than a card-vs-cash decision.
Yes. Default is one perk per visit and you can adjust per campaign. Most operators set max 1-2 perks per order.
Yes — you can run a special elevated campaign for events. Higher perk values, time-boxed to the event, plus standard always-on campaigns running in parallel.
Perks roll forward to next visit. We've found this actually drives faster return visits because customers want to use them before they expire (default 30 days for food truck perks).
Free for 14 days, then $49/mo. Fair pricing for small operators. No credit card to start, no setup fees, cancel anytime.
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