You released a hazy IPA on Saturday and your tap room had a line out the door. Two of those drinkers posted. Now the can's on shelves at a distributor and nobody knows what it tastes like. Social Perks fixes that.
Drinkers earn free pours, growler discounts, merch, and brewery-tour perks every time they post a flight, a can, or a tap-room photo. You brew. They post. Your can sales lift before they hit the cooler.
Free for 14 days, then $49/mo. Fair pricing for small operators. Cancel anytime.
Craft beer lives or dies by enthusiast posts. Untappd reviews, Reels of pours, can-art carousels — they're how the next release gets discovered. Social Perks structures and rewards that posting behavior at the tap room and in the wild.
Stand up a dedicated campaign for each new release — different perks for the first 48 hours, the first weekend, and the first month. Concentrates posting bursts when the release matters most.
Untappd check-ins count as qualifying posts. Pair with Instagram and you're capturing both your craft-enthusiast audience and your broader visual audience.
Free pour, growler fill discount, brewery merch, mug-club priority slot, brewery-tour seat, bottle-share invite. Native to how brewers actually reward fans.
When you start hitting bars and shelves, customers in distribution markets post tagged content — you see exactly where demand is forming. Critical data for which markets to push next.
Built-in age-gating for sign-ups (21+) and mandatory drink-responsibly disclosures on posts in regulated states. We track per-state alcohol marketing rules so you don't have to.
Real campaign templates pre-built for your workflow. Pick one, set a perk value, go live in five minutes.
Visitor posts a story of a flight at the tap room.
$3 off a 4-pack
Visitor records a Reel of the new release on opening weekend.
Free pint on next visit
Check-in with detailed rating and at-bar photo.
Discounted growler fill
Customer posts a can or pour from a bar/restaurant — not the tap room.
10% off next can order at the brewery
Tour visitor posts multi-image carousel of the brewing process.
Mug-club priority slot when next round opens
Why craft beer customers are the most engaged poster base in food and beverage:
Craft beer drinkers self-identify as enthusiasts. Posting about beer is part of their identity — they were going to do it whether you rewarded them or not. The perk just makes it consistent.
Beer drinkers follow other beer drinkers specifically to discover new releases. A post about your fresh hazy IPA reaches a hyper-targeted audience already primed to buy.
Beer culture spans Untappd, Instagram, TikTok, Reddit, and YouTube. Your customers are already cross-posting — you just get credit and reach across all of them.
No technical setup. No long onboarding. Just five small steps and you're live.
Sign up and connect Instagram, Untappd, and Google
Set up your default 'Tap-room flight story' campaign
Add a QR code to your tap room tables and your tap menu
Hand the bartender team a 30-second pitch to mention to new customers
Stand up a release-day campaign for your next drop and watch enrollment spike
The specific concerns we hear from craft brewers before they start.
Yes. Tap-room perks redeem at the brewery. Retail-zone customers can earn merch credit or brewery-experience perks (brewery tour, mug club priority) that pull them back to the source.
Built in. The system enforces compliant copy per state, age-gates all signups, and blocks promotion to underage accounts. You don't manage it.
Yes. Untappd check-ins are a first-class post type. Both rating-and-photo and detailed reviews count toward perks.
Yes. Tiered perk tracks — mug-club, regulars, new customers, distribution-zone customers — each with their own perk structure.
Non-drinker perks (free soda, food upgrade, kid's meal) so the whole table participates. Keeps the social-media circle bigger.
No. The perks redeem at your brewery, not at retail. Distributors generally love it because it lifts the brand at on-premise accounts they sell to.
Yes. Per-release campaign perk values are configurable. New releases typically get 2-3x flagship perk value during the launch window.
Free for 14 days, then $49/mo. Fair pricing for small operators. No credit card to start, no setup fees, cancel anytime.
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