7-Day Post-Purchase Review Request

When to use this

Send 7 days after delivery for products, 3 days after appointment for services. Earlier = customer hasn't formed an opinion. Later = the moment has passed.

The template

Replace the {curly} variables with your specific details before sending.

Subject: A 30-second favor, {firstName}?

Hi {firstName},

It's been about a week since the {productOrService} got to you. I hope it's already become one of those things you forget you were ever without.

I'm going to ask for something, but I want to be honest about it: a 30-second Google review is the single most helpful thing a small business like ours can get. It's how the next person finds us. It's how we keep the lights on.

If you've got 30 seconds, here's the direct link: {reviewLink}

You don't need to write much. Even one sentence about what surprised you, or what you'd tell a friend, makes a difference.

If something's not right, please reply here first — I'd much rather hear from you and fix it than have you write a review you'd regret.

Thank you for the chance to serve you.

— {ownerFirstName}
{businessName}

Tip: triple-click any line to select it, then copy. Or select the whole block above and paste into your email/DM client.

Variables you'll need to fill in

• {firstName}
• {businessName}
• {productOrService}
• {reviewLink}
• {ownerFirstName}

Pro tips

• 01Use a Google direct-review URL with the placeid pre-loaded. Adding even one click between email and review form drops conversion by 40%.
• 02Honesty about the ask outperforms slickness. 'I'm going to ask for something' converts higher than any clever subject line.
• 03Always offer the off-ramp: 'reply here first if something's not right.' This is how you intercept negative reviews before they're public.
• 04Don't offer a discount or perk in exchange — Google explicitly bans this and will remove the review (and sometimes penalize your listing).
• 05If you have a Social Perks account, swap the manual link for an automated perk drop that triggers on verified review.

Follow-up sequence

Send these only if you don't get a reply. Spacing is in days from your first message.

Hey {firstName}, last bump from me on this 🙂 if a Google review isn't your thing, no worries at all. If you'd be willing to share even a one-liner here: {reviewLink} — it genuinely helps. Either way, thanks again for trusting us.

Why this works

Review requests succeed when three things line up: timing, relationship, and frictionlessness. This template handles all three. Timing-wise, the ask lands during the window when the customer's satisfaction is still vivid but their schedule has caught up enough to honor a small favor. Relationship-wise, the language acknowledges that you're asking for something, which is more disarming than pretending the email is neutral. Frictionlessness-wise, the direct review link removes the 4-7 clicks a generic Google search would require, and conversion drops 30-50% with each click. The honesty about the ask ('I'm going to ask for something, but I want to be honest about it') outperforms slicker, more clever versions because trust is the actual conversion lever — and trust collapses the moment a customer suspects manipulation.