5 Templates · Category
Bring back lapsed customers. Winback flows, birthday outreach, and seasonal re-engagement campaigns.
Lapsed customers are not lost customers — they're just busy customers. The templates here are the gentlest, highest-converting ways to surface back into their inbox: 30-day winbacks, birthday outreach, seasonal nudges, no-show recovery, and the rare handwritten-style note that brings back a long-gone VIP. None of them use guilt, urgency, or fake scarcity, because none of those tactics actually work on people who used to like you.
Bring back a customer who hasn't purchased or booked in 30 days, without sounding desperate or discount-driven.
10-16% winback rate within 14 days; double for service businesses vs product
Use a customer's birthday as a natural, non-pushy reason to give them something and pull them back in.
20-35% redemption rate; 2-4x average order size on birthday redemptions
Use a seasonal moment as natural cover to re-engage your dormant list without it feeling like a campaign.
8-14% click-through; 4-8% conversion on seasonal sends to a 90-day dormant list
Re-engage a customer who missed an appointment without shaming them or charging fees.
35-50% rebook rate within 7 days; <10% with no follow-up
Win back a high-value customer who hasn't been in for 90+ days using a tone that mimics a physical handwritten note.
25-40% reply rate; 15-25% return-visit rate within 60 days
All of these templates can be personalized, scheduled, and sent automatically through Social Perks.
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