The Instagram bio that doubled my bookings
Bookings up 2.1x in 6 weeks
The 4-line bio formula and the exact link-in-bio stack that converts.
The Steps
- 1Line 1: What you do + who it's for (no adjectives).
- 2Line 2: A proof number with a unit ('500 happy clients in Austin').
- 3Line 3: One reason to follow (free thing, schedule, or perk).
- 4Line 4: One emoji + CTA verb + the link.
- 5Use a single link — multi-link pages cut clicks by 40%.
- 6Update the bio every 30 days to match what's actually working.
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