How to write a TikTok bio that converts
Profile-to-follow rate: 4% → 27%
The 3-line bio formula that took my profile-to-follow rate from 4% to 27%.
The Steps
- 1Line 1: One thing you make, for one type of person.
- 2Line 2: One number that proves it (followers, customers, years).
- 3Line 3: One emoji + one CTA verb + the link.
- 4No adjectives. No 'passionate.' No emoji-only lines.
- 5Match your username to your category, not your brand.
- 6Update the bio every Sunday for the week ahead.
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