Best of
Best of Social Perks
17 ranked lists answering specific questions about marketing actions, platforms, and industry-specific strategies.
Marketing actions
10 highest-value marketing actions for incentivized campaigns
The 10 highest market-rate marketing actions across all 25 platforms. Ranked by dollar value per completion. Most are content-focused; a few are platform-native review patterns.
10 lowest-effort marketing actions with the best value ratio
The actions that take least effort but pay above their effort score. Best for businesses just getting started — quick wins that give customers immediate momentum.
Top content marketing actions ranked by market value
Content actions — posts, Reels, videos, carousels — ranked by per-completion market value. Highest-effort category but highest-leverage for brand awareness.
Top review actions for businesses (and the FTC rules around them)
Review actions ranked by market value. Note: most major review platforms (Google, Yelp, TripAdvisor) prohibit incentivized reviews — Social Perks routes them through an 'ask for organic feedback' pathway.
Best engagement actions for low-friction marketing
Likes, follows, comments, check-ins. Lowest-effort actions in the catalog. Per-action values are small but valuable in volume.
Best share actions for word-of-mouth marketing
Customer redistributes content to their network — DMs, story reshares, retweets. Effort 1-2, values $0.50-$1.50.
Best referral actions for direct customer acquisition
Customer brings in another customer. Highest per-action values because conversion is direct, not just awareness.
How to match perk amounts to effort levels (a tactical reference)
Effort-to-perk matching ranked from most-aligned to least-aligned. Use this as a quick reference when designing campaigns.
Social platforms
Platforms with the most marketing action variety
Ranked by how many distinct actions are available on each platform. More variety = more ways to match a campaign to a goal.
Platforms with the highest combined marketing value per cycle
Ranked by sum of all action values on the platform. A measure of how much marketing potential each platform represents in one campaign cycle.
Best social platforms for businesses without good photos
Not every business has photogenic products. Text-first platforms — Twitter/X, LinkedIn, Reddit — work for service businesses, B2B, professional services.
By industry
Best social platforms for restaurant marketing campaigns
Where restaurants get the most traction with incentivized marketing. Yelp, Google, Instagram, TikTok lead — each for different reasons.
Best social platforms for coffee shop marketing campaigns
Coffee shops succeed on visual platforms first, review platforms second. Instagram and TikTok lead; Google is the floor.
Best social platforms for B2B and professional services marketing
B2B incentivized marketing is different — long sales cycles, multi-stakeholder buying. LinkedIn dominates; Twitter/X amplifies.
Best social platforms for salon and spa marketing
Salons and spas thrive on visual-result content and verified reviews. Instagram, TikTok, Google, Yelp lead.
Best social platforms for fitness studios, yoga, and gyms
Fitness businesses convert through community-driven content and transformation stories. Instagram, TikTok, YouTube lead.