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Best social platforms for salon and spa marketing

Beauty businesses run on before-and-after content. The platforms that reward that pattern (Instagram, TikTok) drive most new-customer acquisition; the platforms that capture intent (Google, Yelp) close it. Most salons and spas should run all four.

  1. Instagram

    Before-and-after carousel posts and Reels are the highest-converting format for hair, nails, lashes, brows, and skincare. Stories at $1.50 each work well for daily client content.

  2. TikTok

    Process videos (transformation timelapses) reach younger demographics. Best for newer techniques and trend-driven services.

  3. Google

    Local-intent search dominates beauty bookings. Reviews and photos in Business Profile drive 'near me' visibility.

  4. Yelp

    Strong vertical authority for spas and high-end salons. Yelp users are higher-intent and willing to travel for top-rated providers.