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How to match perk amounts to effort levels (a tactical reference)

The most common campaign-design mistake is over- or under-rewarding for effort. Aligning perk to effort gets you a campaign that runs sustainably. This list ranks the cleanest matches in the catalog.

  1. Effort 0-1 + 5-10% off perk

    Likes, follows, story tags. Sub-minute effort. The discount is more about ritual than economics — keep it small.

  2. Effort 2 + 10-15% off perk

    Carousels, photos, comments. A few minutes of effort. 10-15% off is generous enough to motivate but doesn't kill margin.

  3. Effort 3 + free side or 15-20% off

    Reels, review videos, longer posts. A free menu item or substantial discount feels proportional to the time invested.

  4. Effort 4-5 + free meal or upgraded service

    Long-form video reviews, detailed Google reviews with photos. The customer is doing real work for you. Match it.

  5. Referral actions + escalating perk

    Referrals justify higher perks because conversion is direct. $5-10 referrer credit + similar referee perk works well.