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Platforms with the highest combined marketing value per cycle

Combined value is the sum of per-action market values across every action a platform offers. Higher means the platform supports more high-leverage marketing patterns. Useful for picking where to focus when you can only run on a few platforms.

  1. Instagram

    $32 combined value per cycle

    Total value of all available Instagram actions per single cycle, across content, engagement, and reviews.

  2. Google

    $27 combined value per cycle

    Total value of all available Google actions per single cycle, across content, engagement, and reviews.

  3. YouTube

    $25 combined value per cycle

    Total value of all available YouTube actions per single cycle, across content, engagement, and reviews.

  4. Referral

    $22 combined value per cycle

    Total value of all available Referral actions per single cycle, across content, engagement, and reviews.

  5. Facebook

    $18 combined value per cycle

    Total value of all available Facebook actions per single cycle, across content, engagement, and reviews.

  6. TikTok

    $18 combined value per cycle

    Total value of all available TikTok actions per single cycle, across content, engagement, and reviews.

  7. Google Maps

    $18 combined value per cycle

    Total value of all available Google Maps actions per single cycle, across content, engagement, and reviews.

  8. Yelp

    $15 combined value per cycle

    Total value of all available Yelp actions per single cycle, across content, engagement, and reviews.

  9. Twitch

    $13 combined value per cycle

    Total value of all available Twitch actions per single cycle, across content, engagement, and reviews.

  10. TripAdvisor

    $13 combined value per cycle

    Total value of all available TripAdvisor actions per single cycle, across content, engagement, and reviews.