The default platform for B2B trust-building. Articles ($5) and Posts ($2.50) reach professional networks where buying decisions are made.
Best social platforms for B2B and professional services marketing
B2B marketing through incentivized campaigns is a different beast than consumer. Buying cycles are months; multiple stakeholders sign off; and the relevant platforms have professional rather than personal positioning. LinkedIn is the floor; Twitter is the amplifier; everywhere else is noise.