How-to · 5 minutes
How to choose the right perk amount for a marketing action
The best perk amount roughly equals the marketing-equivalent value of the action being requested. Offer too little and participation drops; offer too much and the campaign loses money on every customer. The pricing oracle (/api/v1/pricing) returns recommended amounts; the formula below explains the logic so you can override when needed.
Before you start
- Knowledge of your average transaction value (AOV)
- Knowledge of your gross margin per transaction
Steps
Look up the action's market-rate value
Every action on Social Perks has a market-rate dollar value based on cross-platform influencer rate cards. A Story Tag is $1.50, a Reel is $4, a detailed Google review with photos is $10. See /actions or GET /api/v1/pricing.
Pick a perk type that matches your business
Restaurants and cafes: percent-off (10-15% feels generous, redeems within 7 days). Service businesses (salons, gyms): free upgrade or free add-on. Retail: dollar-off ($5-15 depending on AOV). Cash back: works for any business but requires Stripe Connect.
Make sure the perk costs roughly equal the action value
If the action is worth $4, a 15% off perk on a $30 dinner ($4.50 cost) is roughly break-even. Going higher (20% off = $6) drives more participation but costs you per acquisition. Going lower (10% = $3) saves margin but hurts conversion.
Test two perk levels for two weeks
Run the same campaign at two different perk levels in alternating weeks. The dashboard shows completion rate at each level. Pick the level that maximizes (completions × marketing value − total perk cost).