Marketing playbooks

Instagram playbook for coffee shops — Reels, Stories, perks

Practical Instagram strategies for independent coffee shops. Reel + Story Tag perk combinations designed to turn regulars into repeat visits, with exact perk amounts and timing.

Instagram playbook for restaurants — food photography that converts

Restaurant Instagram strategies aimed at turning engagement into bookings, not just likes. Reel + carousel combinations, perk amounts, and the specific dish presentations that get reshared.

TikTok playbook for restaurants — what gets viral, what gets ignored

Practical TikTok strategies for independent restaurants. Trend-driven content, perk structures, and the video formats designed to turn viewers into in-person visits.

Google playbook for coffee shops — reviews you can't pay for, traffic you can

Google policies prohibit incentivized reviews — full stop. But Google traffic is too valuable to ignore. Here's the legal play: optimize for organic reviews, then pay for adjacent actions.

Yelp playbook for restaurants — when to use it, when to skip

Yelp prohibits incentivized reviews. But for some restaurant categories — food trucks, hidden gems, specific cuisines — Yelp is still where customers search. Here's when to invest and when to ignore.