Marketing playbooks

Instagram playbook for coffee shops — Reels, Stories, perks

Tested Instagram strategies for independent coffee shops. Reel + Story Tag perk combinations that actually move foot traffic, with exact perk amounts and timing.

Instagram playbook for restaurants — food photography that converts

Restaurant Instagram strategies that drive bookings, not just likes. Reel + carousel combinations, perk amounts, and the specific dish presentations that get reshared.

TikTok playbook for restaurants — what gets viral, what gets ignored

Tested TikTok strategies for independent restaurants. Trend-driven content, perk structures, and the exact format of videos that drive customers through the door.

Google playbook for coffee shops — reviews you can't pay for, traffic you can

Google policies prohibit incentivized reviews — full stop. But Google traffic is too valuable to ignore. Here's the legal play: optimize for organic reviews, then pay for adjacent actions.

Yelp playbook for restaurants — when to use it, when to skip

Yelp prohibits incentivized reviews. But for some restaurant categories — food trucks, hidden gems, specific cuisines — Yelp is still where customers search. Here's when to invest and when to ignore.