Instagram vs Facebook
Both platforms are owned by Meta but have very different audiences and content patterns. Instagram skews younger (18-34), more visual, with 16 marketing actions including high-value Reels ($4) and Collab Posts ($5). Facebook skews older (30+), better for community-building and check-ins, with 14 actions including Recommendations ($4) and Group posts ($3). Both permit incentivized content with disclosure.
📸
- Actions
- 16
- Combined value
- $32
- Highest action
- $5.00
👍
- Actions
- 13
- Combined value
- $18
- Highest action
- $4.00
Instagram is best for
- Brands with photogenic products
- Younger demographics (18-34)
- Visual-first storytelling
Facebook is best for
- Local businesses with existing Facebook page
- Older demographics (30+)
- Community-driven brands (events, groups)
Bottom line
If under-budget for marketing, run Instagram first — it's higher-engagement and reaches more demographics. Add Facebook for community-building and local check-ins once Instagram campaigns are stable.
→ All Instagram actions
Full action list with values and effort levels
→ All Facebook actions
Full action list with values and effort levels