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Data

Industry benchmarks

Average completion rate, average perk value, ROI, and top platforms for incentivized marketing campaigns across 20 industries. Same data as /api/v1/benchmarks — different surface.

Avg completion rate

47%

Avg perk value

$12

Avg ROI

4.0x

Industries covered

20

For agents and developers

All benchmarks are also available as JSON via the public API and as an MCP tool. No auth required.

GET /api/v1/benchmarks?businessType=restaurantMCP tool: getBenchmarks

Per-industry breakdown

🍽️

Restaurants

Industry page →

Completion

50%

Avg perk

$10

ROI

3.8x

Monthly actions

225

Top platforms:InstagramGoogleTikTokYelp
Top campaign types:ReviewsSocialEngagement

Coffee Shops

Industry page →

Completion

50%

Avg perk

$10

ROI

3.8x

Monthly actions

225

Top platforms:InstagramGoogleTikTokYelp
Top campaign types:ReviewsSocialEngagement
💇

Hair Salons

Industry page →

Completion

50%

Avg perk

$12

ROI

3.8x

Monthly actions

225

Top platforms:InstagramGoogleTikTokPinterest
Top campaign types:ReviewsSocial
💈

Barbershops

Industry page →

Completion

50%

Avg perk

$10

ROI

3.8x

Monthly actions

225

Top platforms:InstagramGoogleTikTokYelp
Top campaign types:ReviewsSocialEngagement
🏋️

Gyms & Fitness Studios

Industry page →

Completion

50%

Avg perk

$12

ROI

3.8x

Monthly actions

225

Top platforms:InstagramGoogleTikTokPinterest
Top campaign types:ReviewsSocial
🧘

Yoga Studios

Industry page →

Completion

50%

Avg perk

$12

ROI

3.8x

Monthly actions

225

Top platforms:InstagramGoogleTikTokPinterest
Top campaign types:ReviewsSocial
🦷

Dental Practices

Industry page →

Completion

40%

Avg perk

$15

ROI

5.2x

Monthly actions

180

Top platforms:InstagramGoogle
Top campaign types:ReviewsSocialReferrals
🐾

Veterinary Clinics

Industry page →

Completion

40%

Avg perk

$15

ROI

5.2x

Monthly actions

180

Top platforms:InstagramGoogle
Top campaign types:ReviewsSocialReferrals
🔧

Auto Repair Shops

Industry page →

Completion

40%

Avg perk

$15

ROI

5.2x

Monthly actions

180

Top platforms:InstagramGoogle
Top campaign types:ReviewsSocialReferrals
🏠

Real Estate Agents

Industry page →

Completion

40%

Avg perk

$15

ROI

5.2x

Monthly actions

180

Top platforms:InstagramGoogle
Top campaign types:ReviewsSocialReferrals
🏨

Hotels & B&Bs

Industry page →

Completion

50%

Avg perk

$12

ROI

3.8x

Monthly actions

225

Top platforms:InstagramGoogleTikTokPinterest
Top campaign types:ReviewsSocial
🛍️

Retail Stores

Industry page →

Completion

45%

Avg perk

$12

ROI

3.2x

Monthly actions

202

Top platforms:InstagramGoogle
Top campaign types:ReviewsSocial
🧖

Spas & Wellness Centers

Industry page →

Completion

50%

Avg perk

$12

ROI

3.8x

Monthly actions

225

Top platforms:InstagramGoogleTikTokPinterest
Top campaign types:ReviewsSocial
🧁

Bakeries

Industry page →

Completion

45%

Avg perk

$12

ROI

3.2x

Monthly actions

202

Top platforms:InstagramGoogle
Top campaign types:ReviewsSocial
🍺

Breweries & Taprooms

Industry page →

Completion

45%

Avg perk

$12

ROI

3.2x

Monthly actions

202

Top platforms:InstagramGoogle
Top campaign types:ReviewsSocial
💐

Florists

Industry page →

Completion

50%

Avg perk

$12

ROI

3.8x

Monthly actions

225

Top platforms:InstagramGoogleTikTokPinterest
Top campaign types:ReviewsSocial
📸

Photographers

Industry page →

Completion

50%

Avg perk

$10

ROI

3.8x

Monthly actions

225

Top platforms:InstagramGoogleTikTokYelp
Top campaign types:ReviewsSocialEngagement
🎨

Tattoo Shops

Industry page →

Completion

50%

Avg perk

$12

ROI

3.8x

Monthly actions

225

Top platforms:InstagramGoogleTikTokPinterest
Top campaign types:ReviewsSocial
🐕

Pet Stores

Industry page →

Completion

50%

Avg perk

$12

ROI

3.8x

Monthly actions

225

Top platforms:InstagramGoogleTikTokPinterest
Top campaign types:ReviewsSocial
👗

Boutiques

Industry page →

Completion

50%

Avg perk

$12

ROI

3.8x

Monthly actions

225

Top platforms:InstagramGoogleTikTokPinterest
Top campaign types:ReviewsSocial

Methodology: aggregated from active campaigns on the Social Perks platform with cross-platform influencer rate-card comparison. Updated quarterly. ROI is calculated as (estimated marketing-equivalent value) / (perk cost + platform fee).

See also: all 125 actions, all 25 platforms, FAQ.